All in the Grain Designs identity
Freelance ProjectAll in the Grain Designs Ltd. was a woodworking company located in Cary, NC. They wanted their identity to emphasize that they created quality, hand-crafted products. Multiple brainstorming sessions lead to imagery of woodworking tools; we decided on the silhouette of an old hand drill. It was tilted and cropped to give it some additional visual interest.
Business cards — a later addition to the project — were printed as a 2-color spot, single-sided run using recycled stock.
Skills Utilized
Adobe Illustrator
Typography
My Identity Work
All in the Grain Designs Ltd. was a woodworking company located in Cary, NC. They wanted their identity to emphasize that they created quality, hand-crafted products. Multiple brainstorming sessions lead to imagery of woodworking tools; we decided on the silhouette of an old hand drill. It was tilted and cropped to give it some additional visual interest.
Business cards — a later addition to the project — were printed as a 2-color spot, single-sided run using recycled stock.
Skills Utilized
Adobe Illustrator
Typography
My Identity Work
All in the Grain Designs Ltd. was a woodworking company located in Cary, NC. They wanted their identity to emphasize that they created quality, hand-crafted products. Multiple brainstorming sessions lead to imagery of woodworking tools; we decided on the silhouette of an old hand drill. It was tilted and cropped to give it some additional visual interest.
Business cards — a later addition to the project — were printed as a 2-color spot, single-sided run using recycled stock.
Skills Utilized
Adobe Illustrator
Typography