All in the Grain Designs identity

Freelance Project

All in the Grain Designs Ltd. was a woodworking company located in Cary, NC. They wanted their identity to emphasize that they created quality, hand-crafted products. Multiple brainstorming sessions lead to imagery of woodworking tools; we decided on the silhouette of an old hand drill. It was tilted and cropped to give it some additional visual interest.

Business cards — a later addition to the project — were printed as a 2-color spot, single-sided run using recycled stock.

Skills Utilized

Adobe Illustrator
Typography


My Identity Work
Logo for All in the Grain Designs
Business card for All in the Grain Designs

All in the Grain Designs Ltd. was a woodworking company located in Cary, NC. They wanted their identity to emphasize that they created quality, hand-crafted products. Multiple brainstorming sessions lead to imagery of woodworking tools; we decided on the silhouette of an old hand drill. It was tilted and cropped to give it some additional visual interest.

Business cards — a later addition to the project — were printed as a 2-color spot, single-sided run using recycled stock.

Skills Utilized

Adobe Illustrator
Typography


My Identity Work
Logo for All in the Grain Designs Business card for All in the Grain Designs
Logo for All in the Grain Designs Business card for All in the Grain Designs

All in the Grain Designs Ltd. was a woodworking company located in Cary, NC. They wanted their identity to emphasize that they created quality, hand-crafted products. Multiple brainstorming sessions lead to imagery of woodworking tools; we decided on the silhouette of an old hand drill. It was tilted and cropped to give it some additional visual interest.

Business cards — a later addition to the project — were printed as a 2-color spot, single-sided run using recycled stock.

Skills Utilized

Adobe Illustrator
Typography


My Identity Work