"Something Wonderful" print ad, showing a crocus breaking through the snow on a sunny, early Spring day

“Something Wonderful” ad campaign

(DATA.TXT Corporation)

To build on the critical acclaim that was getting the new Billing Matters™ product noticed in the market, we created an ad campaign that called attention to our success with customers as well. As our main competitor in this space was Timeslips®, we also took direct aim at them with this targeted campaign.

Both full-page and full-spread versions of the ad were created, and it appeared in all of the major industry publications. A direct-mail companion piece was created as well.

Skills Utilized

Adobe InDesign, Adobe Photoshop