Total Baseball, one of the more popular sites developed by Total Sports, was the first sport–specific logo to be designed. The usage of the “orbit” arrow not only relates to the arc of the player’s swing, but also ties in with Total Sports’ corporate logo. It appeared on Total Baseball marketing materials and merchandise, as well as Total Hockey logo was designed using the same premise as Total Baseball. It was used on Total Golf logo was never put into widespread company usage, as the Total Golf effort evolved into, a joint venture with NBC Sports.

Total Sports logos

(Total Sports Inc.)

These logos were developed for branding Total Sports’ various networks.

Skills Utilized

Adobe Illustrator